On September 17, 2025, the 5th Western China International Natural Extracts, Healthy Ingredients, and Innovative Ingredients Exhibition and Western China International Natural Health Products and Biotechnology Exhibition (WPE&WHPE 2025) grandly opened at the Xi’an International Convention and Exhibition Center (Chanba). This grand annual event, leading the development of China’s natural health industry, officially kicked off.
The World of Natural Health Ingredients: Empowering a New Blueprint for China’s Health Industry
The opening ceremony was a combination of solemn ceremony and a lively atmosphere of exchange. Leaders in charge of research and industry collaboration from renowned domestic and international universities, as well as leading experts and professors with extensive experience in natural health ingredient R&D and biotechnology transformation, were invited to attend. Representatives from various parties took the stage to deliver speeches in an orderly manner.
Mr. Wang Hongxue, Second-Level Inspector of the Shaanxi Provincial Department of Commerce, stated in his speech, “This exhibition is China’s first specialized exhibition focusing on extracts and covering the entire industry chain, and is a key Shaanxi Provincial supported exhibition. It not only showcases the strength and potential of China’s natural health industry, but also serves as an important bridge for global companies to showcase, trade, exchange, and collaborate.”
Mr. Shi Wei, Deputy Secretary-General of the Chinese Association of Ethnic Medicine, Executive Director of the National Alliance of Science and Technology Innovation for Medicine and Food, and Director of the Exhibition Organizing Committee, welcomed all guests on behalf of the organizers. “The China Western International Natural Health Exhibition has become an international exchange center for the entire natural health industry chain, bringing together hundreds of exhibitors and global professional visitors, truly realizing the goal of ‘Let the world see China, and let China’s natural industry go global.'” On-site report: Bustling with activity, business negotiations are thriving!
On the first day, the WPE & WHPE 2025 exhibition hall evoked the professional energy of a high-profile exhibition. Practitioners from around the world, including natural extracts, health ingredients, and biotechnology, gathered for a highly representative exchange. Buyers focused on raw material quality and supply stability, engaging in in-depth discussions with exhibitors. R&D teams engaged in professional technical discussions around innovative technologies and product applications. Supply chain companies actively sought upstream and downstream partners to integrate resources. The close and efficient interaction across all sectors fully demonstrated the exhibition’s core value as an industry exchange platform and reflected the strong growth momentum of the natural health industry.
Focus on WPE & WHPE 2025: A Panoramic Overview of the Exhibition’s Key Highlights
Over 650 high-quality companies competed on the stage, presenting new highlights not to be missed. The Top 20 Natural Health Ingredients Global Annual Innovation Awards showcased the industry’s high level of expertise.
This year’s WPE & WHPE The “Top 20 Natural Health Ingredients Global Annual Innovation Awards,” specially launched by 2025, highlight global professional standards from its positioning to its execution. The selection scope is narrowly focused on all exhibitors at this exhibition, encompassing both leading industry leaders and “hidden champions” with years of experience and core competitiveness in niche product categories. The specially designated “Natural Innovation Product of the Year” showcased the year’s most innovative products and technologies, attracting a large number of visitors.
High-end forums, a feast of ideas, and insights into the future
A major highlight of this exhibition is the industry’s first “double first.” As the first Chinese company to propose the “International Precision Nutrition” initiative, the organizers of the “IPNF Forum” are committed to creating a high-end exchange platform for the global precision nutrition field. The forum will focus on the deep integration of natural extracts and precision nutrition, combining OEM/ODM production of health supplements with personalized nutrition customization. The forum will provide comprehensive solutions from formulation development to production and packaging, facilitating the rapid implementation of precision nutrition products and propelling the industry to new heights. This exhibition also includes the theme of “Personalized Nutrition Customization” for the first time. With the upgrading of health consumption, buyers’ demand for personalized products is becoming increasingly segmented. This innovative platform will facilitate the rapid implementation of precision nutrition products.
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